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Career Opportunity - Ruminant Feed Sales Representative
September 29, 2026

Ruminant Feed Sales Representative
Location: East Central Alberta and Southeast Alberta
Employment type: Permanent Full time

Wetaskiwin Co-op and Country Junction Feeds is seeking a motivated and relationship-driven Ruminant Sales Representative to support and grow our territory presence throughout East Central and Southeast Alberta. This is an exciting opportunity for a Ruminant industry professional to join a leading animal nutrition company and contribute to the growth of a trusted and respected brand.

Who we are:
Wetaskiwin Co-op is located in central Alberta operating in 9 locations in 5 communities of Wetaskiwin, Innisfail, Camrose, Edmonton and Falun. We operate in a variety of product lines including consumer hardware, building products, crop inputs, petroleum, liquor and feed manufacturing. We believe in working together to serve our members and customers throughout Alberta, delivering profits back to our members and communities and investing in sustainable growth. We are looking for team members and team leaders who will embrace our Co-op brand and values of Integrity, Excellence, Community and Service.

Areas of responsibility:
Reporting to the Beef Team Leader, the successful candidate will drive sales growth within your territory of east central and southeast Alberta by strengthening existing customer relationships, developing new business opportunities, and promoting Ruminant nutrition solutions. Success in this role requires a strong understanding of Beef nutrition and management practices, excellent relationship-building skills, and a proven ability to achieve sales results.
• Build and maintain strong relationships with both existing and new customers, serving as a trusted partner and resource for all their nutritional and feed-related needs, within the established territory.
• Drive growth and meet or exceed business targets by becoming a valued partner with our beef clients; providing on-farm consultation and sales calls and providing value-add support as required in collaboration with our Nutrition team.
• Required to travel extensively to make on-farm sales calls and participate in conferences, seminars, and trade shows to network with industry experts, learn about new products and technologies, and gain insights into market trends.
• Collaborate effectively with our Nutrition team and other industry professionals as required to identify customer needs and develop nutritional programs to address those needs.
• Conduct on-farm consultations and assessments, supported by Nutrition as required, to evaluate herd performance, nutritional deficiencies, and economic comparisons of different rations.
• Regularly read agricultural trade journals, online publications, and industry reports to stay informed about emerging trends in ruminant nutrition, feed technology, and livestock management.
• Regularly bending and twisting lifting up to 55 pounds.

Who you are:
• You have a minimum of three (3) years experience in feed sales, beef cattle nutrition and production or related field, with a proven track record of delivering results. Applicable applied experience will be considered.
• Strong understanding of beef cattle production systems including feeding and forage quality, herd management, herd performance metrics and a thorough understanding of the local industry.
• You have experience in a customer service environment with proven positive customer interactions.
• Ability to balance on-farm cattle rations and develop feeding programs considered an asset
• You believe in collaboration, building relationships and value the perspectives of colleagues, suppliers and customers.
• Excellent oral and written communications skills, with the ability to effectively convey information to producers and diverse audiences.
• Ability to organize and effectively prioritize tasks respectful of deadlines, with an ability to work under pressure and work with integrity.
• You posses are willing to learn feed manufacturing processes, quality control principles, and regulatory requirements. Previous experience would be considered an asset but not essential. (e.g., CFIA, HACCP)
• Bachelor’s degree in animal science, Food Science, Microbiology, Agriculture or a related field is considered an asset.

Our Team Members receive a competitive compensation package including salary, comprehensive group benefits, an employer-contributed pension plan, and an Employee and Family Assistance Program. We are committed to supporting employee growth through ongoing learning and development opportunities while fostering a culture of teamwork, innovation, and service excellence.

Please submit resume and cover letter indicating position of interest to:
4707 – 40th Avenue Wetaskiwin, Alberta, T9A 2B8
Phone: 780 361 6171 Fax: 780-352-0297 Email: hradvisor@wetaskiwincoop.com

Closing Date: This posting will remain open until a suitable candidate is hired. As this is an immediate opening, applications will be reviewed on an ongoing basis and interested candidates are encouraged to apply promptly.

We thank all applicants for their interest, but only those candidates selected for an interview will be contacted. At Wetaskiwin Co-op, we embrace diversity and inclusion, and we’re working to create a workplace that is as diverse as the communities we serve. We support and provide an environment that allows all to bring their whole selves to work.